I Don't Want to Hear About it: Rational Ignorance among Duty-Oriented Consumers

Lenke til artikkel:



Nyborg, K.




Journal of Economic Behavior and Organization

vol 79, 263-274

Sammendrag (engelsk)

Individuals with a preference for keeping moral obligations may dislike learning that voluntary contributions are socially valuable: such information can trigger unpleasant feelings of cognitive dissonance. I show that if the initial belief about the social value of contributions is too low to merit a moral responsibility to contribute, duty-oriented consumers are willing to pay to avoid information. Information campaigns can make such consumers contribute by providing them with unwanted information.


Voluntary contributions; Public goods; Responsibility; Altruism; Information campaigns; Cognitive dissonance


D11; D62; D64; D89; H41; Q21

Prosjekt info:

Oppdragsgiver: Norges forskningsråd, Miljø2015
Oppdragsgivers prosjektnr.: 183593
Frisch prosjekt: 3171 - SAMFUNN: Norms, green agents and environmental policy