The Evolution of Considerate Smoking Behavior
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Nyborg, K. and M. Rege
Discussion paper 279, Oslo, Statistics Norway
This paper studies the formation of social norms for considerate smoking behavior. Being considerate gives smokers a higher social approval from non-smokers, but imposes an inconvenience cost. A non-smoker's disapproval of inconsiderate smoking is assumed to be stronger the less used he is to being exposed to passive smoking. The analysis shows that introduction of a smoking regulation may move the society from an initial no-consideration Nash equilibrium to a Nash equilibrium in which every smoker is considerate, even in the unregulated zone. This crowding in of considerate behavior will prevail even after policy reversal. Empirical evidence confirms that a shift in social norms on considerate smoking has taken place in Norway after the smoking law amendments in 1988, and supports the plausibility of model assumptions.
Passive smoking, regulation, social norms, evolutionary game theory
C72, D11, I18